Inframe News – Hyundai Motor is preparing one of the biggest product expansions in its history, with plans to launch or refresh more than 100 vehicles around the world by 2030. The South Korean automaker announced the strategy at its 2026 CEO Investor Day in Seoul on Wednesday. The rollout will include 58 vehicles for North America, making the region a major focus of Hyundai’s growth plans.
The company says many of the vehicles will be completely new models or entries into segments where Hyundai currently has little or no presence. The lineup will cover a mix of gasoline-powered vehicles, hybrids, battery-electric vehicles and extended-range electric vehicles. Hyundai is also planning more SUVs, commercial vehicles and other products as it tries to reach more customers across different markets.
North America will get the largest share of Hyundai’s product offensive, with 58 launches or major updates planned through 2030. The company is putting particular attention on hybrid vehicles, with more than 10 hybrid models planned for the region. Hyundai wants hybrids to make up around 50 percent of its North American sales by 2030.
The hybrid push comes as Hyundai sees strong demand for vehicles that offer better fuel economy without requiring drivers to switch completely to battery power. Hyundai’s North American sales reached 595,457 vehicles during the first six months of 2026, marking its strongest first half in the region. In the United States, the company delivered 489,656 vehicles during the same period, up 3 percent from a year earlier.
Hyundai is also preparing its first extended-range electric vehicles, or EREVs, as another option for buyers who want electric driving without worrying as much about charging. The first Santa Fe EREV is scheduled to arrive in the first half of 2027 and is expected to offer more than 600 miles of total range. Production of the model will take place at Hyundai Motor Manufacturing Alabama in the United States.
The EREV system uses an electric motor to drive the vehicle while a gasoline engine works as a generator to provide additional energy when needed. Hyundai sees the technology as a way to combine the everyday driving feel of an EV with the longer-distance flexibility of a conventional powertrain. The company is also preparing a Genesis EREV SUV that is expected to offer more than 640 miles of range.
Hyundai’s upcoming product wave will not be limited to North America. The company plans 49 launches or updates in Korea, 41 in Europe, 26 in India and 22 in China as part of the global strategy. Several of the vehicles will be developed for specific markets, including a new A-segment electric SUV for India and a B-segment SUV designed for Europe.
Among the vehicles coming soon are the new Elantra, IONIQ 3, Tucson and Tucson Hybrid, along with the Santa Fe EREV. The new Tucson and Tucson Hybrid are scheduled to begin launching in selected markets during the fourth quarter of 2026. Hyundai says the Tucson has already passed 10 million cumulative sales, making it the company’s most successful global nameplate.
Hyundai is also planning a major expansion of its manufacturing footprint to support the growing lineup. The company expects to add 1.27 million units of global production capacity by 2030, including 500,000 units in North America. It also plans to increase local parts sourcing in North America from its previous 60 percent target to 80 percent.
The company is raising its financial ambitions at the same time, targeting an operating profit margin above 9 percent by 2030. Hyundai has kept its goal of selling 5.55 million vehicles globally that year, with electrified vehicles expected to account for 60 percent of total sales. The company also plans to expand into software-defined vehicles, autonomous driving, robotaxis and robotics alongside its traditional vehicle business.
